Service Innovation Capability in Social and Health Care SMEs: The Impact of Market Orientation and Technology Orientation

Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if firm wishes develop an superior competition, it must have strong technology orientation market orientation. The objective of this study was examine effect on service SMEs operating field social health care. In addition, examined obstacles using digitalization technologies innovations. Mixed methods design applied so quantitative qualitative data used. results from part show positive statistically significant Furthermore, most important variable model. element again some hindering factors arise practices attitudes care actors but others themselves.